Seattle-to-Portland Bicycle Classic Team Branding
The Northwest Parkinson’s Foundation is a nonprofit organization established to improve quality of life for the Northwest Parkinson’s disease community.
This is a branding project to create awareness and a sense of community with the idea that through teamwork we gain strength and can affect a cure.
The ‘PT‘ represents ‘Parkinson’s to the Team power’ and appropriately the bike chain reference symbolizes that a team is ‘linked’ to achieve momentum.
Project scope included identity, team jersey, support staff T-shirts, event posters, awareness cards, web banners and event emails.