The H&R Block's do-it-yourself tax preparation product has evolved considerably to become a formidable competitor and a proven value within the category. Their strong retail presence requires compelling, relevant and meaningful packaging and displays that are informative and easy to navigate during the tax season. Launched into the retail environment for only four months during tax season the campaigns work extremely hard to capture a bigger portion of the do-it-yourself tax software category. Deliverables included strategic at-retail concepts, packaging sets, multiple product displays, shelf and aisle POS, and retail partner sales tools.
Responsibilities while as a key annual player on the creative team included: concept development and art direction; display research, form-factor exploration, design, presentation, layout and production supervision; packaging concepts and design.