ITRON awareness ads

Itron’s mission is to provide critical knowledge to empower the world’s utilities to responsibly manage energy and water, and help build a sustainable future for us all.

This conceptual series of trade ads (unpublished) were designed to link humanity to the resources it uses and Itron’s innovative solutions. The use of white space, fine-line iconography and compelling editorial-style B&W photography define a unique brand style aimed to differentiate Itron from the clutter within trade publications. Keeping copy brief, yet meaningful, encourages the reader to go to Itron’s website to learn more.

As an integral part of the creative team, responsibilities included: concept development; photography research; icon design; ad series layout.