Now a well-known producer of fine micro brews, this mark was a welcomed evolution to a then unsophisticated brand identity not aligned to the swiftly developing market and its discerning clientele. While the name remained the same, the trademark pyramids were to remain as the focal. Typography was highly refined and stylized, and the composition provided a compact unit. This refreshed identity inspired and augmented the brand's continued growth as an internationally recognized brewery.
As part of the creative team for this project, responsibilities included concept ideation and sketch rounds, refined layouts, illustrator/calligrapher* sourcing, acquisition, art direction and management.